Our Mission

We use the power of fashion and fun to help our girl express her individuality and fit in—while standing out. We always listen closely, keep it real, and offer our product at a great price. 


Who We Are At The Wet Seal, we are completely obsessed with our customer! We know her well and listen to everything she has to say. We always give her what she wants and surprise her with more than she expected. We never stop thinking about her, selecting only relevant fashion that she can afford. And we never take for granted that she considers our brand her destination for trend-right fashion.

We are passionate innovators, always striving to re-imagine our business – from product, to marketing, to stores and service. We own keeping it fresh and new for our customers every minute of the day. We recognize that people are the lifeblood of our business. Our team thrives in an inclusive environment where we continuously inspire each other to create, grow, and stretch beyond what we ever thought we could do. It allows us to balance fun with business and to deliver exceptional results to our customers and shareholders.

Our Values

We are Passionate We don’t just show up, we are fully present. We think fashion is fun and believe in what we do. We make bold choices and take calculated risks. And we are fast about it!

We are Innovative We value ideation and diverse perspectives as they allow us to reinvent playfully disruptive fashion and experiences, every day.

We are Driven We strive for excellence, not perfection. We are accountable to each other, to our customers, to our investors, and to our communities. And we deliver!

We are Empowered We are entrepreneurs building and providing opportunities for our team to succeed at every level. We also recognize contributions and celebrate successes.

We are Real We have integrity and treat each other with deep respect. We value every member of our team and every person that walks through our doors.

We are Invested We believe in our people, products, processes, and communities and show it by investing in them. We make a difference in the lives of those that we employ and serve.

We are The Wet Seal family.